Hunting & Fishing - Hard & Soft Baits

Sarda™ 22 - Pink DoradoBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 knots, allowing it to cover more water and catch more fish. Loaded with two forged VMC 7286 TechSet® hooks with split rings and welded rings to reduce the fish's leverage.Features: Stainless Steel One-Piece Construction Reinforced Body Internal Rib Design Fast Stable Action Up To 14 Knots Multi-Species Saltwater VMC® TechSet Hooks Split & Welded Rings Specifications: Color: Pink Dorado (PKD) Body Length: 7" Running Depth: Variable Weight: 7 oz WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Sarda Size: 7" Box Dimensions: 1"H x 4"W x 10"L WT: 0.7 lbs UPC: 022677375298 Brochure (pdf)

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X-Rap® Long Cast 4-3/4" Hot Pink UVDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with fast, steady retrieve results in a strong rolling and wobbling action with minimal resistance. Twitching creates the legendary X-Rap® Slashbait® action. When stopped, it flutters on the drop for scores of presentation options. Heavy hardware and super-strong VMC® single hooks.Features: X Style translucent body 3D holographic eyes Sinking flutters on fall Long casting dives 4' - 5' Inshore gamefish species VMC tin-finish 4X inline single hooks Specifications: Color: Hot Pink UV Body Length: 4-3/4 in. Running Depth: 4-5 ft. Weight: 1-1/4 oz Buoyancy: Sinking WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Long-Cast Size: 4-3/4" Box Dimensions: 1"H x 2"W x 7"L WT: 0.1 lbs UPC: 022677267920

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X-Rap® Twitchin’ Mullet 2-1/2" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.Features: X-style translucent body 3D holographic eyes Slow-sinking subsurface walk-the-dog Casting dives 1’ - 2’ Inshore gamefish species VMC coastal black 1X inline single hooks Specifications: Color: Electric Chicken Body Length: 2-1/2 in. Running Depth: 1-2 ft. Weight: 5/16 oz Buoyancy: Slow sinking Hook Size: Two No. 1 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Twitchin' Mullet Size: 2-1/2" Box Dimensions: 1"H x 1"W x 5"L WT: 0.05 lbs UPC: 022677345109

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X-Rap® Magnum® 30 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Features: Deep Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Running Depth: 30' Body Length: 6-1/4" Weight: 2-1/2 oz Treble Hooks: Two No. 4/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 6-1/4" Box Dimensions: 2"H x 2"W x 11"L WT: 0.25 lbs UPC: 022677247465

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X-Rap® Saltwater 4-3/4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Silver Blue Mackerel Body Length: 4-3/4 in. Running Depth: 4-8 ft. Weight: 3/4 oz Buoyancy: Suspending Treble Hook Size: Two No. 2 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 4-3/4" Box Dimensions: 1"H x 2"W x 6"L WT: 0.15 lbs UPC: 022677140292

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X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides create a tight rolling action, while the tail keel adds stability at all speeds. Troll the X-Rap® Magnum® Xtreme fast or slow through reef terrain and around rocky outcrops. Ideal amongst skirted lures or other Rapala lures in a spread. Features: Designed with Rapala’s Magnum level of strength Built with through-wire construction, heavy-duty split rings, and VMC® 9626 3X strong treble hooks Specifications: Color: HD wahoo UV Body Length: 6-1/4 in. Running Depth: 8 ft. Weight: 2-3/8 oz Buoyancy: Floating Treble Hook Size: Two No. 4/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Xtreme Size: 6-1/4" Box Dimensions: 1"H x 2"W x 11"L WT: 0.2 lbs UPC: 022677300054

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Gulp!® Saltwater Swimming Mullet - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that perfectly mimics this essential saltwater baitfish. The robust mid-section tapers to a narrow tail section, creating the classic mullet silhouette that triggers aggressive strikes from predatory species.Swimming Action Design: The paddle-tail construction generates lifelike swimming motion with every retrieve. The flexible tail kicks and undulates naturally through the water, while the weighted belly design ensures proper swimming orientation and realistic presentation at all retrieve speeds.Textured Realism: Detailed scaling pattern and anatomically correct proportions enhance visual appeal, while the soft, supple Gulp! The material allows for natural flexing and movement. The compressed body shape and realistic fin placement replicate the exact appearance of live mullet that saltwater gamefish feed on daily.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped mullet profile makes it an essential addition to any saltwater angler's tackle box.Features: Realistic head and body design High-action swimming tail Features Gulp! extreme scent dispersion Specifications: Size: 5" Package Count: 4 Model Number: GSSM5-PW WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Gulp Swimming Mullet Size: 5" Box Dimensions: 1"H x 4"W x 7"L WT: 0.15 lbs UPC: 028632617533 Brochure (pdf)

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Money Roll Flasher - 11" - Glow Blue CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 6"W x 14"L WT: 0.2 lbs UPC: 049762649744

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Money Roll Flasher - 11" - Brandon's SecretGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 6"W x 14"L WT: 0.2 lbs UPC: 049762649706

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Money Roll Flasher - 11" - Chrome ScaleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 6"W x 14"L WT: 0.2 lbs UPC: 049762649720

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Money Roll Flasher - 8-1/4" - Glow Blue CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 5"W x 12"L WT: 0.2 lbs UPC: 049762649508

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Gulp!® Saltwater Sand Eel - 5" - Silver MudThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Sand Eel Profile: Crafted with a realistic sand eel body shape featuring the distinctive elongated design and natural tapering that perfectly mimics live sand eels. The streamlined profile and smooth texture replicate the exact appearance of the sand eels that stripers, fluke, and other saltwater gamefish actively hunt in sandy bottoms and shallow waters.Lifelike Swimming Action: The soft, supple Gulp! The material allows for natural undulation and serpentine movement that triggers strikes from even the most cautious fish. The flexible construction creates realistic eel-like swimming motion with every retrieve, while the balanced design ensures proper presentation whether drifted naturally or actively worked through the water column.Saltwater Scent Technology: Delivers 400 times more scent than ordinary soft plastics, creating a powerful attraction zone that draws fish from greater distances. The biodegradable formula continuously releases an attractant even when the bait is motionless, making it irresistible to stripers, fluke, weakfish, and other saltwater species that feed heavily on sand eels.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped sand eel profile makes it an essential addition to any saltwater angler's tackle box.Features: Looks, feels, and smells like live sand eels Features Gulp! extreme scent dispersion Specifications: Size: 5" Package Count: 6 Model Number: GSSE5-SMD WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Gulp Saltwater Eel Size: 5" Box Dimensions: 1"H x 5"W x 7"L WT: 0.1 lbs UPC: 028632196182

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